The time for the seasonal “it bag,” a flashy and throwaway status symbol, is basically over. We are now seeing a strong return to practical design, where the value of something you use every day is judged by how well it fits into real life. This is not just about holding things; it is about a design approach that understands the challenges of a woman’s daily routine. A bag should not be something you only look at; it should be rugged and reliable, ready for the floor of a subway, a busy café, or a rainy day.
At Omiren Styles, we believe that the things you use every day should show lasting quality and welcome everyone. When an accessory is designed to be strong and well-built, it transcends trendiness and becomes useful. This is a shift toward products that fit our real lives, which are busy and constantly changing. We are moving toward a world where long-lasting and straightforward designs are the best examples of luxury.
Ditch the “It-Bag” fatigue. Today’s design philosophy is about objects that age with you. Discover how brands like Strathberry, BEEN London, and Cuyana are blending sustainability and inclusive ergonomics into the tools of your daily life.
The Engineering of Inclusion

Design philosophy is finally acknowledging that “standard” is a myth. Inclusiveness in accessories today means more than a diverse ad campaign; it means designing products that fit a wide range of body types and needs. Brands like DeMellier and Cuyana are leading this movement by creating systems with adjustable straps for different heights and body shapes, balanced weights to avoid shoulder pain, and easy-to-use interiors designed for the many tools people use at work today. The result is actual inclusive design: high-quality products that work for everyone without sacrificing style.
Sustainability in this area has moved beyond just using recycled plastic. Now it is about designing products that are reusable and durable. We are looking at brands like BEEN London, which turns materials into high-quality, stylish pieces, and O My Bag, which uses leather made without harmful chemicals that ages well rather than wearing out. These are not just bags; they are substantial investments in a system that respects the planet’s resources. Something that endures for years becomes an essential addition to a sustainable and fashionable wardrobe.
This commitment to durability is a genuine attempt to simplify life. By using high-quality materials and robust construction, these brands ensure that everyday items are easy to use and comfortable for women of all shapes, sizes, and lifestyles. Omiren Styles believes that the most fashionable thing you can own is something that lasts a lifetime.
The Soul of the Patina

When an object grows old with you, a soulful connection forms. In the world of “lived-in” design, perfection undermines lasting quality. Brands like Strathberry and Loewe create pieces that aren’t just for display; they are made to be used, held, and worn in. This is the human side of fashion: the scratches on a leather Polène bag or the softening of a Linoto linen tote are not flaws but signs of a life well-lived. This strength is both physical and emotional, moving us away from the empty feeling of fast fashion and toward a stylish, lasting bond with our things.
Inclusive luxury is also about making quality available to more people. It means moving past the idea that high-end design is too special for everyday use. When you carry a bag from O My Bag or Brother Vellies, you are choosing something that values both the maker’s skill and your comfort. These items are made to fit into our busy, real lives, from grocery runs with Alaffia baskets to important meetings with a structured DeMellier. By choosing materials that hold up well, these brands provide a lasting foundation for a life that is as varied as it is busy.
Bringing back the “everyday object” as a place for good design means choosing honesty over looks. At Omiren Styles, we see this as the best way to demonstrate modern wellness: filling your life with experiences that don’t expect you to be perfect but simply want you to be present. Whether it’s the range of sizes in a Cuyana strap or the eco-friendly core of a BEEN London recycled leather tote, the goal is simple: to have things that are as strong and full of character as the women who use them.
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The Sacred Rhythm of the Ordinary

Finally, the “lived-in” philosophy is about the heart of the ritual. When you grab your Linoto linen pouch or use your Alaffia basket for a market trip, you are using something that fits into your daily routine. These brands do not design for a dream; they design for real life, like grocery shopping, taking kids to school, and work meetings. Because these items are durable, your favourite pieces stay with you for years, reducing waste and respecting the skill that went into making them. The more an object aids in your daily life, the more you depend on it.
This approach to design is inherently people-focused. It seems that we have diverse interests and require our belongings to keep pace with our lifestyles. By choosing brands like Polène that combine style with practicality, we show that our time and our belongings matter. Sustainable brands like Sézane and Kayu add to the cause by ensuring their products are produced in fair and responsible ways. The everyday object is no longer boring; it is the base of a stylish, eco-friendly, and meaningful life.
At Omiren Styles, we see beauty in value. We support useful accessories that don’t just take up closet space. Whether it’s a Honey Pot Co pouch for your health items or a Bole Road Textiles tote for your creative work, the goal is to build a strong, welcoming link between the maker and the user. When we choose products designed for everyday use, we are choosing a lifestyle that values what matters over what looks good.
Conclusion
The design ideas of the future are not locked away; they are in the things that last through our daily routines, work meetings, and over time. We have moved past the quick appeal of the “It-Bag” and the “status heel” to embrace a more people-focused, practical approach to quality. When we choose accessories for everyday use, we select products that respect our time, our health, and our environment. This move toward long-lasting, thoughtful design is more than a passing trend; it is a promise to live in a way that values what matters over mere appearance.
At Omiren Styles, we believe your daily tools should be as strong and full of character as you are. By choosing brands like Polène, Cuyana, and Allbirds, you support a business model that values lasting quality. Whether it’s the look of a well-used leather bag or the steady comfort of a shoe that fits everyone, the things we carry shape our daily lives. It is time to stop buying just for now and start choosing things that last in our everyday lives.
A well-designed life is built on a foundation of integrity and use. To dive deeper into our humanistic approach to style and explore more thoughtful perspectives on modern design, continue the conversation at the Omiren Styles Journal.
Frequently Asked Questions (FAQs):
- What does “functional realism” mean for my wardrobe?
It means moving away from precious items you’re afraid to scratch. It’s a design philosophy where the value of an object is based on its durability and how well it handles the “friction” of real life, like commutes and daily errands, rather than just how it looks on a shelf.
- How do inclusive ethics improve a bag’s design?
Inclusiveness isn’t just about marketing; it’s about engineering. Inclusive brands like Cuyana and DeMellier design with diverse bodies in mind, focusing on adjustable ergonomics, weight distribution, and intuitive hardware that works for everyone, regardless of their physical abilities.
- Why is “material honesty” better than just buying “sustainable” labels?
Material honesty is about transparency and longevity. Instead of “greenwashed” plastics, brands like O My Bag use vegetable-tanned leathers that develop a soulful patina over time. The most sustainable object is the one that is physically durable enough never to be replaced.
- Can a “lived-in” object still be considered trendy?
Absolutely. The trend shifted from “perfection” to “provenance.” Carrying a high-quality Strathberry or Polène bag, which demonstrates a touch of character and use, communicates your appreciation for craftsmanship and substance rather than the superficial performance of fast fashion.